Hanky Panky to Launch Underwire Bras – WWD

Hanky Panky, the premium underwear and lingerie label, has introduced its subsequent class enlargement. Following its spring swimwear class debut, the model can be coming into the structured bra market subsequent 12 months; its first assortment of underwire bras is slated to launch mid-summer 2024, with a second drop deliberate for fall 2024.

“We’re one of many few manufacturers specializing in intimates that doesn’t provide structured bras as a result of it has taken us time to seek out the fitting associate to ship on our model identification and the standard and match our clients have come to anticipate. We’re thrilled to enter a brand new product class subsequent summer time with the launch of this assortment and assured that we’ll be delivering the identical nice match and luxury in our structured bras that our iconic panties ship,” chief government officer Brenda Berger advised WWD.

Hanky Panky is partnering with Ariela and Associates Worldwide, the most important women-owned intimates firm within the U.S, to ship the brand new line.

The debut assortment is designed to be dimension inclusive — as much as G cup for the launch — and crafted within the model’s USA-made Signature Lace (the fabrication used of their well-known Signature Lace thongs). Costs and variety of kinds inside drop one can be accessible nearer to the launch date, with extra kinds and fabrications slated to roll out by means of 2024.

“Hanky Panky has a really loyal fan base developed over a long time round their Signature Lace panties. Hanky Panky sells one panty on common each 10 seconds. Clients have been asking for structured bras (Hanky Panky at present provides bralettes) for a very long time to allow them to purchase units and get the identical uplifting expertise their panties present however now additionally with their bras,” the model added of the class enlargement.