Life is reimagined as a placing portray in Prada’s summer season 2024 marketing campaign, fantastically captured by photographer Mark Kean. Fashions Pierrick Grégoire, Ayo Hassan, Finlay Robinson, and Hamin Yu turn into the focal factors of this surreal and inventive outing.
Prada Summer time 2024 Marketing campaign
Olivier Rizzo types every mannequin, bringing Prada’s imaginative and prescient of avant-classicism to life, imagining stylish summer season holidays by timeless yet contemporary designs.
Prada’s summer season appears to be like are a mix of conventional appeal and fashionable aptitude. Printed cotton shirts paired with Bermuda shorts provide a breezy, relaxed vibe good for heat days. The gathering additionally options distinctive crochet baggage and slip-on sneakers, infusing a contact of craft and ease into the lineup.
A standout ingredient is the low-slung, relaxed pants, which boldly reveal Prada’s boxer shorts—a glance that has gained current consideration, notably embraced by singer Troye Sivan at the Cannes Film Festival.
Altogether, Prada’s marketing campaign aesthetic is refined and playful, with a palette juxtaposing delicate, pastel backdrops towards the daring prints and textures of the clothes. Kean’s pictures, set towards still-life-inspired scenes with vases of white tulips, amplify the advert’s surreal ambiance, mixing artwork and vogue for a definite Prada look.
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