Billie Eilish Inspires in Gucci Horsebit 1955 Bag Ad

Billie Eilish, the musical artist recognized for her activism, has as soon as once more partnered with luxurious model Gucci to replace the enduring Horsebit 1955 bag. This time, the bag is crafted from Demetra, a 75% plant-based, animal-free materials that has been produced in Italy since 2021.

The collaboration is a significant stride in Gucci’s journey towards moral trend, aligning seamlessly with Eilish’s personal advocacy for sustainable practices. Photographed by Tyrell Hampton, the singer is captured in a collection of relaxed photographs that showcase her posing with a guitar, having fun with a automobile journey, and blowing bubblegum.

Billie Eilish for Gucci Horsebit 1955 Bag in Demetra Marketing campaign

That is all whereas donning a mixture of denim, hoodies, and monogram print separates in her signature outsized type. The Gucci Horsebit 1955 bag marketing campaign is a visible deal with that completely encapsulates each the Italian brand’s craftsmanship and Eilish’s distinctive type.

She effortlessly channels Y2K vibes with her hair, that includes a splash of crimson in her jet-black hair, including a contact of nostalgia to the modern look. This isn’t the primary time Eilish has collaborated with Gucci. She beforehand appeared in an eyewear campaign for the model.

The brand new marketing campaign additionally incorporates a video set to her music “What Was I Made For,” including a layer of emotional resonance to the collaboration. She’s not the one star to align with Gucci lately. Kendall Jenner has additionally been within the highlight, fronting Gucci’s Valigeria campaign, which focuses on journey equipment.